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Thursday, July 23, 2009

Gidget, the Taco Bell Dog Dies, Age 15

This is sad news. The
“Yo Quiero Taco Bell” dog has died at the age of 15. Reuters:

    Gidget the Chihuahua, who achieved pop-culture immortality in the “Yo Quiero Taco Bell” ad campaigns run by the fast-food outlet in the 1990s, died of an apparent stroke in Santa Clarita, Calif., on Tuesday while watching television. She was 15.


    Gidget starred in Taco Bell ads for two years, beginning in late 1997. “She” became a “he” in the spots, which depicted the canine on a quest for Taco Bell fare. The tagline “Yo Quiero Taco Bell” (I want Taco Bell) passed into the lexicon, and Gidget became an instant celebrity. She showed up at movie premieres, on magazine covers, and even at the opening session of the New York Stock Exchange. A toy version sold briskly at Taco Bell’s 6,000 outlets. But the $200 million ad campaign did not do much for Taco Bell sales, and the company dropped Gidget after complaints from franchisees.

Some may ask, "Dave, why did you publish this when so many other newsworthy events (war, H1N1 flu virus, etc) - are competing for headlines?"

The “Yo Quiero Taco Bell” dog and the ad campaign are part of pop culture. Pop culture is often newsworthy. I'm not going to spend any more time on this subject other than this post. But it definitely merited mention.

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Ahhh, more idol worship...
Don, think of how much more controversial and newsworthy had the Taco Bell Died under mysterious circumstances in Aruba? I shudder to think of the coverage and Media reaction.
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