Tuesday, November 25, 2008
TV Network Bailout
It's D-Day for the broadcast networks.
They've been living on borrowed time for the better part of two decades, thanks to advertisers willing to toss in more cash each year even as ratings slowly trended ever lower.
But with the economy in a tailspin -- and the Big Three auto manufacturers, some of TV's best advertisers, near ruin -- the biz may finally have to pull the emergency cord.
"This day was going to come," says one conglom bigwig. "I don't think the business can be sustained without real change at this juncture. ... We have a gun to all of our heads."
The Networks have no one to blame but themselves for their continual loss of revenue and viewers. Now they may seek a bailout. I'm sure the Dems and Libs will be only too eager to help out their partners in crime and propaganda.
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